Stay Smart, Grow Strong: Smart Sales - Turning Conversations Into Customers

Build confidence in how you talk about your business and turn everyday conversations into real opportunities.

Hosted by: Gary Salters, Founder of GoSucceed

👥 Ideal for: Sole traders, micro and small businesses looking to grow

📍 Format: In-person Workshop | Practical | Interactive | Peer Learning

📘 Description

Many business owners don’t see themselves as salespeople - but when you run your own business, sales becomes part of the job. This free, practical workshop is designed for sole traders, micro and small business owners who want to feel more confident talking about their business, generating opportunities, and turning conversations into paying clients.

Led by sales and growth expert Gary Salters, this session introduces a clear, structured approach to sales using his proven GoSucceed Growth Framework: Believe It. Plan It. Build It. Sell It.

Rather than focusing on hard selling techniques, this workshop focuses on building confidence, understanding your customer, and creating simple sales systems that work consistently - helping you move from ad-hoc conversations to a more reliable and repeatable approach to winning business.

During this interactive session, you’ll explore how to communicate your value more clearly, build trust with potential clients, and develop a sales process that supports long-term, sustainable growth.

👩‍💼 What you’ll learn:

• How to build confidence and talk about your business with clarity and conviction
• How to better understand your audience, your offer, and your customer journey
• How to create simple, repeatable sales systems that support consistent growth
• How to have more effective sales conversations and handle objections naturally
• How to build trust and make it easier for customers to say yes
• How to turn relationships into repeat business, referrals and long-term clients

🎁 Takeaway: A clear sales framework, practical tools and a short action plan you can implement immediately

This workshop is part of the Stay Smart, Grow Strong business support programme, supporting sole traders, micro and small businesses across East Sussex to grow sustainably.

👉 Secure your free spot today!

This programme is funded by HM Government, East Sussex County Council and the East Sussex Growth Hub. It is delivered by Freedom Works